DEPARTMENT OF
COMPUTER SCIENCE
CSC454/2527F: The Business of Software
Course Texts and Readings
Version of 3
January 1999
(VV)
Baecker, Ronald M. (2000). The Business
of Software. Lecture Notes, posted to course Web site.
(APP)
Downes, Larry and Mui, Chunka (1998). Unleashing the Killer App: Digital
Strategies for Market Dominance, Harvard Business School Press, $??.
(BUS) Rich, Stanley R. and Gumpert, David E.
(1985). Business Plans That Win $$$: Lessons from the MIT Enterprise Forum. Harper
& Row, paperback, $18.
(ENT) Brandt, Steven C. (1983, 1997). Entrepreneuring:
The Ten Commandments for Building a Growth Company. Archipelago Publishing, $22.
(HTV) Bell, C. Gordon with McNamara,
John E.. (1991). High-Tech Ventures: The Guide for Entrepreneurial Success. Addison-Wesley, $39.
Readings
Package (available
at Bookstore, roughly $33)
(FIN)
Bergeron, Pierre G. (1985). Finance for Non-Financial Managers. Methuen Publications.
Ch. 2 From Scorekeeping to Financ.
Statements (part), 18-22, 31-43, 46-49
Ch. 3 Analyzing
Changes in Financial Statements (part), 63-68
Ch. 4 Interpreting
Financ. Statements Through Ratio Analysis (part), 69-80
Ch. 5 Profit
Planning and Decisions (part), 91-98, 100-103
(MMM)
Brooks, Frederick P., Jr. (1975, or 1995 revised edition). The
Mythical Man-Month: Essays on Software Engineering. Addison-Wesley,
paperback.
Ch. 2 Mythical Man-Month, 13-26
(SEC) Cusomano,
Michael A. and Selby, Richard W. (1995).
Microsoft Secrets: How the World's
Most Powerful Software Company Creates Technology, Shapes Markets, and Manages
People. The Free Press.
Introduction
(part), 1-13
(MIC) Cusomano, Michael A. and Selby,
Richard W. (1997). How Microsoft Builds
Software. Communications of the ACM 40(6), June 1997, 53-61.
(TEC)
Davidow, William H. (1986). Marketing High Technology. The Free Press.
Ch. 2 The
Winning Strategy (part), 12-32
(INN)
Drucker, Peter F. (1985). The
Discipline of Innovation. Harvard Business Review, May-June 1985,
67-72.
(PAR) Grove, Andrew B. (1996).
Only the Paranoid Survive. Doubleday.
Ch. 4 They're
Everywhere, 53, 55-77
(GRO) Gumpert, David E. (Ed.)
(1984). Growing Concerns: Building and Managing the Smaller Business.
Harvard Business Review, John Wiley & Sons.
Ch.
16 A Small Business is Not a
Little Big Business (part), 149-159
Ch. 32 Coping
with Entrepreneurial Stress, 319-331
(CAN)
Jager, Rama Dev and Ortiz, Rafael (1997).
In the Company of Giants: Candid
Conversations with the Visionaries of the Digital World. McGraw-Hill.
Ch. 5 Scott Cook, Intuit: It’s the
Customer, Stupid, Part II, 73-85
(MAR)
Levitt, Theodore (1986). The Marketing Imagination. Expanded
Edition, The Free Press, paperback.
Ch. 4 Differentiation
-- of Anything (part), 72-85
Ch. 6 Relationship
Management (part), 111-119
(REG)
McKenna, Regis (1985). The Regis Touch: Million-Dollar Advice from
America's Top Marketing Consultant. Addison-Wesley, paperback.
Ch. 2 Dynamic
Positioning: ... New Marketing (part), 19-33
Ch.
4 Market
Positioning: Five Ways to Gain Recognition (part), 53-82
(TOR)
Moore, Geoffrey A. (1995). Inside the Tornado: Marketing Strategies
from Silicon Valley's Cutting Edge. Harper
Business.
Ch. 2 Crossing
the Chasm — And Beyond, 13-26
Ch. 3 In
the Bowling Alley (part), 27-43
(CUS)
Seybold, Patricia B. (1998).
customers.com: How to Create Profitable Business Strategies for the
Internet and Beyond. Times Business,
1998.
Setting the Stage, xiii-xx
How to Create a Profitable
Electronic Business Strategy, 3-7
Amazon.com, 123-136